STYLE 02.11.18 ADIDAS CONSORTIUM X SLAM JAM Video by Marie Schuller Adidas Consortium and Slam Jam joined forces on two exclusive new footwear styles. The collaborative duo picked two styles from two different ends of the adidas spectrum – one draws from adidas’ rich heritage, while the other from the cutting-edge of the sportswear brand’s developments. First up is a new take on the ever-iconic 80s Superstar, a masterclass in minimalism, which comes offset by distinctive detailing. The instantly-recognizable shell toe of the Superstar is here presented in smooth leather, while the heel panel is blacked out. This refined approach is offered with a subtle counterpoint by the introduction of asymmetrical, zig-zagging stitches on the shoe’s lateral. The second style sees a similar aesthetic approach to a very different type of shoe. The P.O.D. S3.1 is a contemporary running-inspired style that offers an evolved take on 90s style cushioning. BOOST technology is utilized on the heel where it matters most and a ‘Point of Deflection’ bridge offers the perfect midpoint between stability and flexibility for a lifestyle shoe. The collaborative version is presented in an understated colorway of whites and creams, rendered across uppers that move between snug neoprene and soft leather. Contrast materials and colors on the heel tab, lacing and exposed tongue add the perfect amount of subtle finesse to a shoe designed to endure. The adidas Consortium x Slam Jam collaboration will be available as of November 10, 11:00am CET, on slamjam.com and at Slam Jam Milano. Save the date. SHOP ADIDAS CONSORTIUM
