STYLE     04.01.24

Past to Future,
trip’s our feature

ARTWORK: NICOLA TIRABASSO

Is a call to explore, learn, and renew, carrying with it the best of the past towards a limitless future.

Interwoven narratives, the essence of past eras, a journey towards a future guided by acquired awareness. The embrace between the known nostalgia and the unexpected enthusiasm, where each step backward is a leap forward into the unknown.

In the groove of time, between past and future, unfolds our journey. "Past to Future, trip’s our feature" is an ode to continuity and innovation, an evolution that resonates through time.

Thus arises the New Balance 9060, a symbol of the union between epochs. The silhouette and its clear references to futurism and Y2K remind us of how these two historical moments enchanted minds and shaped the tomorrow conception.

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.